but something I wasn't able to fully execute on because various portions of the IP were being controlled by different parties'. This was always my desire - going back to the 'invention' of the franchise. The idea is that self-publishing would open the door to a whole host of merchandise and books (and a potential movie) without having to go through the legal hoops of EA.ĭiscussing the game on his Patreon, McGee explained, 'A large component of my pitch to EA revolves around the idea that the Alice license should result in the creation of tons of physical goods - collector game boxes, toys, jewelry, clothing, etc. With McGee keen to revisit Wonderland, Alice: Asylum is hopefully just around the corner. The road to Asylum has been a long one, with McGee deciding to self-publish rather than go through Electronic Arts.